Google Play
Web store redesign concept
Project goal
The purpose of this project was to present a concept of a complete revision for the Google Play web store, incorporating the latest Google branding while aimed to increase customer conversion rate and streamline the overall product and services presentation.
Google Play, also branded as the Google Play Store and formerly Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating system and its derivatives as well as Chrome OS, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google.
Role
Research, UX Design, Prototyping, Visual Design
When
Early August 2021 for 2 weeks
Before
After
Research
Research shapes content, and content shapes design.
How the competition stacks up.
Intended Audience
The Google Play store serves a large audience with different wide demographics, goals and technical ability
Jillian O’Brien
33 • Financial Analyst • San Francisco, CA
“Looks a bit dated and doesn’t
get me excited about the content”
Goals: Find new apps and movies for my 3 year old.
Frustrations: Overwhelmed with content. Presentation looks a little boring.
Gabriel Lopez
61 • Retired • Houston, TX
“I find it difficult to return to where I was on the site”
Goals: Browse ebooks. Watch TV shows.
Frustrations: Navigation could be better. Is this the official site?
Hicham Alaoui
27 • Programmer • Durham, NC
“I want one website where I can find all the information I need”
Goals: Research and find movies and games.
Frustrations: Lack of details on movies attributes and games.
Visual Identity
Logo
Logo Before
Logo After
Typography
Colors
Color |
Name |
Value |
|---|---|---|
| Blue | #4285F4 | |
| Red | #DB4437 | |
| Yellow | #F4B400 | |
| Blue | #4285F4 | |
| Gray 01 | #202124DE | |
| Gray 02 | #5f6368FF |
Grid
Final Designs
