Google Play
Web store redesign concept
Project goal
The purpose of this project was to present a concept of a complete revision for the Google Play web store, incorporating the latest Google branding while aimed to increase customer conversion rate and streamline the overall product and services presentation.
Through the UX planning, prototyping, design I was mindful of the Google’s HEART framework for measuring user experience. There are five metrics used in the HEART framework: Happiness, Engagement, Adoption, Retention & Task Success.
Role
Research, UX Design, Prototyping, Visual Design
When
Early August 2021 for about 2 weeks
Before
After
Research
Research shapes content, and content shapes design.
How the competition stacks up.
Intended Audience
The Google Play store serves a large audience with different wide demographics, goals and technical ability
Jillian O’Brien
33 • Financial Analyst • San Francisco, CA
“Looks a bit dated and doesn’t
get me excited about the content”
Goals: Find new apps and movies for my 3 year old.
Frustrations: Overwhelmed with content. Presentation looks a little boring.
Gabriel Lopez
61 • Retired • Houston, TX
“I find it difficult to return to where I was on the site”
Goals: Browse ebooks. Watch TV shows.
Frustrations: Navigation could be better. Is this the official site?
Hicham Alaoui
27 • Programmer • Durham, NC
“I want one website where I can find all the information I need”
Goals: Research and find movies and games.
Frustrations: Lack of details on movies attributes and games.
Sketch for wireframes
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
User testing results
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Visual Identity
Logo Before
Logo After
Conclusion about what you learned
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.